Michael Antony CROSS

4, The Square, Newtown, Romsey, Hampshire, SO51 0GL , UK.

Tel: +44 (0)1794 340083. E-mail: mike.cross@southern-cross.co.uk

Last Employer:                   APW

Last Position:                     Global Account Director

Previous Employers:        Matra Marconi Space .......................................................      1985-1995

                                               Independent Broadcasting Authority ...............................      1977-1985

                                               Rediffusion Engineering Limited ....................................      1975-1976

Key Tangible Career Achievements:

·       Expansion of APW’s global customer base to include Siemens and NEC, with $multi-million  programmes in Asia, South America and Europe.

·       Multi-million pound business supplying mobile phone base stations to BT/Cellnet, Orange and Vodafone

·       $70M satellite contract in South Korea

·       Rolling contract for supply of satellite terminals to British Telecom

·       International company-wide satellite video conferencing network

·       Team leader in RACE study project under EU Framework Programme

·       LAN test bed facility for the European Space Agency

·       National computer network for ITV/CH4 transmitter maintenance

·       Automatic monitoring system for CH4 transmitter network

·       Patented design of digital test equipment for cable TV systems

Key Career Skills and Experience:

·       (International) Business Development, Sales and Marketing

·       (International) Programme / Project Management

·       (International) Contract Negotiations

·       German (semi-fluent) and French (working knowledge)

·       Business Management

·       Man Management

·       Recruitment

·       Internal and External Presentations / Publications / Web-site design and maintenance

·       Microsoft Office (Word, Excel, Powerpoint, Project, Access, Publisher), E-mail and Internet

·       Software Engineering

·       System Specification

·       Technical Background in: -

·       satellite communications

·       TV broadcasting and cable

·       electrical and electronic engineering (hardware and software)

·       thermal management

EMPLOYMENT RECORD / POSITIONS HELD

APW

APW is a global design and manufacturing company in the telecommunications and computing sectors. It supplies integrated electro-mechanical and thermal solutions to OEM’s and end customers. Turnover is in excess of $500M and it employs approx 3000 people in 20 locations worldwide. APW’s Outdoor Communications Systems Division designs, manufactures and integrates state-of-the-art outdoor enclosures for telecommunications applications such as cellular phone base stations and cable/fibre networks. The Division is based in Southampton, UK, with operations in the US, Brazil and China.

10/95 – 7/05             Global Account Director / Business Development

Reporting to the VP-Telecommunications, my role was that of Global Account Director for APW business with Siemens & NEC, in Europe, Asia & S.America. In addition I oversaw APW’s Outdoor Enclosure Systems (OCS) technology & business development activities.

Originally I joined APW OCS (formerly Malcoe), reporting to the MD, primarily to take the then private company into the international arena, and subsequently to expand the company’s UK activity, principally on the mobile telephony front. Strategically I was responsible for taking the company “up-market”, both in terms of product sophistication and customer profile.

Internationally, my main achievements have been the establishment and programme management of new business in Europe, the US and China, and programme management of state-of-the-art product development and supply to major multinational telecommunications companies.

In the UK, I have been instrumental in capturing and initially programme managing completely new multi-million pound business for APW/Malcoe in mobile telephony base stations. I also managed Malcoe’s sales team, forecasting, pricing policy and web presence for a number of years.

Matra Marconi Space (MMS)

MMS was an Anglo-French joint venture, originally between GEC (UK) and Matra-Hachette (F). It was one of Europe’s leading satellite and space systems manufacturers, employing some 4,200 staff across the UK and France. Turnover was in excess of $1 billion. I worked at the company’s UK headquarters in Portsmouth.

10/92 - 10/95            Marketing / Export Manager

Reporting to the Director of Strategy and International Affairs, I was responsible for export promotion and marketing in a number of Far Eastern countries. My main achievements were to have made the company recognised as a global player in the region and to have opened up new business opportunities for a number of MMS business units, in mobile satellite communications, turnkey uplink facilities and earth observation.

04/90 - 09/92            Business Area Manager / Koreasat Proposal Manager

This was a dual role; firstly, reporting to the Satellite Communications and Ground Systems Directors as Koreasat proposal manager, completing to contract signature the successful pursuit of a satellite contract in South Korea; secondly, reporting to the Ground Systems Director as manager of the company’s “Very Small Aperture Terminal” (VSAT) business.

As Koreasat Proposal Manager, I ran a team of some 20 people across two company business units and brought in $70 million worth of business to MMS. I was directly involved in proposal, marketing and lobbying activities, in the UK, USA and Korea.

As Business Area Manger I ran a team of 5 people and the key achievements were the winning of a rolling contract for the supply of satellite communication terminals to British Telecom and the establishment of an international company wide satellite based video conferencing network.

05/89 - 03/90            Business Development Manager (deputy Div. Manager)

Reporting to the Satellite Communications Divisional Manager, I was responsible for business development activities and also acted as deputy divisional manager assisting in the man management of the division’s 70 engineers. My main achievements were the establishment of a new manpower planning system and the positioning of MMS as a bidder for the Korean satellite programme, in a market totally new to the company.

09/87 - 05/89            Digital Communications Section Leader

Reporting to the Satellite Communications Advanced Systems Manager, my main achievement was to bid and subsequently act as overall deputy study manager for a two-year ten-nation study into advanced satellite communication systems as part of the European Union’s RACE programme.

04/85 - 08/87            “Data Management” Section Leader

Recruited to establish a new section within MMS, my team of 6 engineers and I worked on early studies for the international space station programme and also bid, developed and delivered a space LAN test bed to the European Space Agency.

Independent Broadcasting Authority (IBA)

The IBA was responsible for all commercial/independent broadcasting in the UK, both television and radio. I worked at its engineering headquarters, near Winchester, the heart of a nationally distributed organisation of some 1300 engineers and associated support staff.

01/83 - 03/85            Senior Engineer, Software

Responsible for the specification, procurement, contract management, installation and successful commissioning of a national network of bespoke software based database access terminals for the IBA’s 22 maintenance bases throughout the UK.

01/80 - 12/82            Engineer, Telemetry and Automation

Responsible for the specification, procurement, contract management, installation and successful commissioning of the dedicated automatic picture quality monitoring system for Channel Four, at 50 or so main transmitters across the UK.

01/79 - 12/79            Junior Engineer, Telemetry and Automation

Responsible for installation of telemetry systems for ITV transmitters.

01/77 - 12/78            Graduate Apprentice - Broadcast Engineering

Training in all aspects of the IBA’s activities

Rediffusion Engineering Limited, Kingston-upon-Thames

09/75 - 12/76            Digital Design Engineer

Developed (and had patented) new digital test equipment for cable TV systems.

Summer  1974           Vacation Student

Telefonbau und Normalzeit (T&N), Frankfurt/Main, Germany

Summer   1972           Engineering Apprentice

EDUCATION / QUALIFICATIONS

              1983                 C.Eng. M.I.E.E.

              1975                 B.Sc. (Hons), II(i), Electrical and Electronic Engineering, Leeds University

              1972/1970         4 A-levels / 10 O-levels

EXTERNAL ACTIVITIES

·       School Governor, ‘93-’97 (deputy chair, chair of personnel committee, member of finance committee)

·       At MMS, member of the University of Surrey advisory committee on its M.Sc. in satellite engineering

·       Flautist in amateur music group, with five recordings published